Brand Kit.

Logos

• 
  Lockup, dark Mark and wordmark for dark backgrounds. The first choice.

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• 
  Lockup, light Mark and wordmark for light or white backgrounds.

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• 
  Wordmark, dark The name alone, in Paper, where the mark is already shown.

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• 
  Wordmark, light The name alone, red, for light backgrounds.

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• 
  Mark The red tile with the Paper "r". Avatars, favicons, small spaces.

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• 
  App icon Full-bleed square for app stores and home screens; the device rounds the corners.

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• 
  Portfolio The Portfolio app icon.

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• 
  Connect The Connect app icon.

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• 
  Education The Education app icon.

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Colour

Click a colour to copy its hex.

• Red Start red#B51F00The brand. Buttons, links, the mark's tile.
• Paper#FFFAF6Light background, the mark, letters on red, text on dark.
• Ink#1F0B05Text on light backgrounds.
• Night#170804The deepest brand dark.

The dark theme · Ink & Paper

• Dark background#121113Page background in the dark theme (Ink & Paper).
• Dark text#FFFAF6Primary text on the dark background.
• Dark muted text#A8A3A6Secondary text on the dark background.
• Dark buttons#B51F00Filled buttons on the dark background, with Paper letters. A fill only, never text.
• Dark headings#FFFAF6Titles, key numbers and the logo on the dark background.

Type

• Every trade, written down.

  FrauncesHeadlines and big numbers.

  Get the fontSIL Open Font Licence

• Track your money in one place.

  GeistBody text, buttons, small labels, everything you read.

  Get the fontSIL Open Font Licence

The wordmark is lettering in a licensed typeface: use the logo files above, never the font.

Using them

1. 01Clear spaceKeep empty space around the logo at least as tall as the mark.
2. 02Minimum sizeThe lockup at 120px wide or more; the mark alone at 24px or more.
3. 03Red tile, Paper markThe mark is always the red tile with the Paper "r". Use the dark lockup on dark backgrounds, the light one on light.
4. 04Leave it as it isDon't recolour, rotate, stretch, outline or add shadows and effects.
5. 05The Redstart birdUse only the poses we supply, at their own size, never redrawn or recoloured.

"Red Start Journal", its name and its marks belong to Red Start Journal. Using them to write about us is welcome; please don't suggest we endorse you. Need another format or size? Write to support@redstartjournal.com.